A good white paper is a paper that makes you look good.
You look good when your white paper makes sense http://www.cheaprealjordan11retro.com/ , when it's readable, when it concentrates on benefits and examples, and when it's easy to get. Here's why:
Reason #1. Many people would rather die than talk to a sales representative right off the bat, but they will read a white paper. When people start researching a product Cheap Jordan 6 , they are not prepared to talk to a salesperson. They have no idea if the product is for them, or if they even need the technology at all. They'll also be resistant to new and innovative technologies. Well-written, benefit-laden white papers will qualify your product to the reader, and qualify the reader to you at the next stage in the sales cycle.
Reason #2. White papers build a bridge between the prospect and your organization's salespeople. When the salesperson does call Cheap Jordan 1 , it's not out of the blue. If a user has downloaded a white paper, there is an established connection between user interest and your company. The call can even be welcome if the customer has more questions and is interested in moving forward.
Reason #3. White papers are simple to host on the Web, where people can easily download and read them. In addition to your own company Website, there are numerous sites that host white papers and make it easy for prospects to download the paper. Many companies take this opportunity to capture reader information Cheap Jordan 12 , including if the reader wants to be contacted. If they do request contact, for heaven's sake contact them! They are coming highly qualified.
Reason #4. You're not just reaching prospective customers with white papers, you're also reaching journalists. Or you should be. This is why you should always include a solid technical section in a white paper: journalists doesn't want to download a white paper and find a brochure, it makes them cranky. But if you deliver a valuable white paper Cheap Jordan 11 , the journalist is far more likely to speak well of you and your product. (This, of course, is the essence of media relations.)
Reason #5. And speaking of journalists, what do they do when they pick up or receive expensive press kits? They throw them away Cheap Real Jordan Shoes , but they do keep valuable information like booklets and white papers. As a senior editor and editor-in-chief for data storage magazines, I can't tell you how many beautiful and pricey press kits I picked up, then threw away. What did I keep? White papers. Who did I think of when I was writing a story on that technology? The company that wrote the white paper.
The CLEAR Process
All white papers need to combine good writing, good structure Cheap Jordan Retro , and clear technical explanations -- high level or not, depending on purpose and audience -- and case studies. The process is CLEAR:
Clarify the problem
List your technology's features
Educate your customers on benefits
Add proof points
Restate your case
People like technology white papers if the paper is clear, useful, readable and available. Make sure your white papers fit the bill with the CLEAR process Cheap Air Jordan , or call a professional white paper writer for your next project.
聯Why reinvent the wheel??your boss may ask. 聯Use a template instead. We聮re running a little behind schedule, and we need that thing up right now.?br > These lines may irritate many creative workers. But the fact still rings true. You do not have to reinvent the wheel. If a template exists build on it.
Remember that your creativity is not stifled by templates. In fact, they provide a basis for your creativity by freeing you from the tedium of organizing the needed structure. You can now focus on content instead!
However you still have to be careful of your use of templates. The improper use of such will definitely make your work substandard. Here are a few tips to help you avoid this occurrence.
Choose the Right Template
Choose the right template for your work. To accomplish this you must have a clear understanding of the output you wish to achieve. After this, choose a template that outlines or resembles that output you visualize. Using such a template will take care of most of the menial work involved in drafting a document.
If you cannot find a document template that matches your desire output Cheap Jordan Shoes , find the one that most closely matches your document. And after you finish working on that new document, don聮t forget to save this new document in a template form.
Make Your Changes
Some people do no change a single thing when using templates. This will make your document bland and generic. Make sure you incorporate your 聭personal?touch. Use your desired font, and make your desired changes to spice up and improve the current document template.
Also, remember to document the changes you make to a template and save different versions of the template.
The ideal for a template is for it to multiply Cheap Jordans , and evolve into a better product. You can help in this regard.
Use Templates for Inspiration
The template also acts as a creative or academic sparkplug when you run into a writer聮s block. It is always more soothing for a writer or document drafter to look at a document that has all the proper structure and organization. With sufficient input, the writer may then work on fleshing out or spicing up the document.
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21.01.2020 02:29
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